"It goes back to Walt himself," explains a former top NGE manager. "The story carries the day." Often, sources say, the "theater" of selling an idea is more important than the idea itself. An NGE source recalls how once, right before a presentation, Padgett told one team member with a British accent, "When you’re presenting to these guys, sound and act more British. It’ll just make the presentation go better." He wasn’t joking.
excerpt from article "The Messy Business of Reinventing Happiness" by Austin Carr, Fast Company, 10 min read
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